Job Description

1. Daily Visual Merchandising Audits & Brand Coordination.
2. Category-wise Visual Merchandising Expertise.
3. Mall Outlet Aesthetics & Look-and-Feel Monitoring.
4. VM Calendar & Reporting.
5. Brand & Campaign Surveillance.
6. Vendor Management & Coordination.
7. Marketing & Retail Knowledge.



Responsibilities and Duties:-

• Conduct regular Visual Merchandising (VM) audits across all operational brand outlets in the mall.
• Identify and document visual merchandising errors or deviations.
• Coordinate with brand store managers to communicate audit observations and get issues resolved within defined timelines.
• Maintain daily follow-ups and closure reports for VM issues with photographic evidence.
• Must possess thorough knowledge of retail merchandise standards and VM practices across categories like: Apparel, Footwear, Accessories, F&B Outlets.
• Ability to understand and guide category-specific VM requirements and display strategies.

• Main Signage Placement & Quality
• Display Window Visuals & Props
• Proper Product Tagging
• Cleanliness & Lighting
• Background Music Appropriateness (if applicable)
• Marketing Communication Collateral Placement (banners, tent cards, standees, etc.)
• Maintain and regularly update the Weekly VM Schedule Sheet based on planned visits, seasonal campaigns, and brand display changeovers.
• Ensure weekly reporting with status updates, before-after visuals, and pending brand responses.

• Monitor all brands’ marketing activities within the mall.
• Identify usage of KW Delhi 6 Mall branding and property space in digital promotions.
• Share any brand-led promotional assets or visuals used for online/offline marketing campaigns.
• Assist in sourcing VM props, branding materials, and display units from external vendors.
• Coordinate with vendors for timely delivery and installation.
• Attend vendor meetings and negotiate pricing while ensuring quality and cost-effectiveness.
• Maintain a database of approved vendors for future use.
• Preferably from a marketing or retail visual merchandising background.
• Understand brand psychology and in-store consumer behavior to guide VM enhancements that support sales.
• Should be able to ideate basic display concepts for seasonal campaigns and assist in execution.