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We are looking for high-performance Inside Sales Executives who can convert digital enquiries generated through Google, Meta, website, WhatsApp and other campaigns into appointments, consultations and ultimately sales.
This is not a conventional telecaller position.
The person should be capable of understanding a prospective patient’s requirement, establishing trust over the phone, handling objections and persistently nurturing the lead until conversion.
Key Responsibilities
* Contact new digital leads immediately within defined TAT.
* Handle incoming and outgoing sales calls professionally.
* Understand the patient’s hearing problem and requirement.
* Build trust and educate patients/families about the next appropriate step.
* Book appointments at the nearest our company.
* Coordinate home visits where applicable.
* Follow up systematically with unconverted leads.
* Handle objections relating to price, location, brand, treatment and timing.
* Re-engage old/unconverted digital leads.
* Manage WhatsApp conversations professionally.
* Maintain every interaction and next action in CRM.
* Coordinate closely with audiologists and centres.
* Track the lead through:
Lead → Contact → Qualified → Appointment → Visit → Trial/Consultation → Order → Revenue
KPIs
Lead Response Time | Contact Rate | Qualified Lead % | Appointment Booking % | Appointment Show-up % | Consultation-to-Sale % | Lead-to-Sale % | Revenue Generated | Follow-up Compliance | Lost Lead Recovery | Cost per Converted Lead
The last KPI is particularly important. Marketing shouldn’t only report leads; Sales shouldn’t only report calls. Ultimately, management should know how much revenue every ₹1 of digital marketing generated.
Skills Required
* Excellent Hindi and good English communication
* Strong telephone presence
* Consultative selling
* Objection handling
* Persuasion without pressure selling
* High follow-up discipline
* CRM proficiency
* WhatsApp Business
* Basic Excel/Google Sheets
* Ability to handle large lead volumes
* Target-oriented approach
Preferred Background
Look particularly at candidates from healthcare inside sales, diagnostic chains, premium clinics, medical devices, insurance, banking/financial services, education counselling, real estate inside sales and other high-ticket consultative sales environments.
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