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Manager - Insights - Job Id 2043
-India)
7 Yrs
Date Posted: Jul 30, 2021
Skills Required:
Job Description
Collect, structure, analyze, organize and maintain RAW data from various data sources needed for creating predictive models in structured databases in order to ensure faster model building
Design, build and codify data structures in efficient way to periodically feed in raw data from various internal and external sources and also manage and house model outputs for quick input to businesses;
Build data systems and pipelines as per business needs and objectives, in this case prepare data to feed specifically to MMM and media measurement models or any descriptive or prescriptive analysis
Actively scout new partnerships, concepts, and technologies that can be scaled across portfolio
Promote data consistency globally to support common standards and analytics
This role directly feeds into data science stream and needs liasoning with IT
Partner with PepsiCo functional teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all media, Nielsen and internal data periodically in structured format as needed for measurement statistical models
Establish periodic data verification processes to ensure data accuracy
