Job Detail

Media & Marketing - Manager (Google PPC Expert) - Job Id 11220

3-5 Yrs
450000 INR - 600000 INR Yearly
Date Posted: Aug 26, 2026

Job Description

This role is responsible for planning, executing, and optimizing Google Ads campaigns for realestate projects to generate qualified leads and drive site visits. Success in the position means maintaining efficient CPL, improving lead quality and conversion rates, and delivering measurable ROI from allocated media budgets. The role works closely with the Creative, Sales, CRM, and Marketing teams to align search and display campaigns with project-specific business objectives. As part of the Media & Marketing team, this position plays a key role in building the sales pipeline and supporting project revenue through performance-driven digital marketing.

Roles & Responsibilities:

  • Plan and execute Google Ads campaigns across Search, Display, Performance Max, and YouTube for real-estate projects.
  • Manage and optimize campaign budgets, keywords, bids, audiences, and ad placements to achieve efficient CPL and quality leads.
  • Monitor and analyze campaign performance, lead quality, site visits, conversion rates, and ROI to drive continuous improvement.
  • Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management to improve campaign efficiency.
  • Test and optimize ad copies, landing pages, bidding strategies, audience segments, and campaign structures.
  • Coordinate with Creative, Sales, CRM, and Website teams to improve lead quality and conversion performance.
  • Track and maintain Google Ads conversions, GA4, GTM, UTM parameters, and CRM lead tracking.
  • Prepare regular performance reports with key insights, budget utilization, and actionable optimization recommendations.

Specific Skills:
  • Google Ads Management – Strong hands-on expertise in Search, Display, Performance Max, and YouTube campaigns.
  • Keyword & Search Strategy – Strong knowledge of keyword research, match types, search terms, negative keywords, and competitor analysis.
  • Campaign Optimization – Ability to optimize bids, budgets, targeting, ad copies, and campaign structures for better CPL and ROI.
  • Conversion Tracking – Working knowledge of GA4, Google Tag Manager, conversion tracking, UTM parameters, and CRM integration.
  • Performance Analytics – Ability to analyze CTR, CPC, CPL, conversion rate, quality score, ROAS, and lead-to-site-visit performance.
  • Lead Generation – Experience in generating and optimizing high-quality leads for real-estate projects.
  • Budget Management – Ability to manage and scale significant advertising budgets based on campaign performance.
  • A/B Testing – Ability to test keywords, creatives, landing pages, audiences, and bidding strategies.
  • Reporting & Insights – Strong Excel/Google Sheets skills with the ability to convert campaign data into actionable recommendations.
  • Cross-functional Coordination – Ability to work effectively with Creative, Sales, CRM, Website, and Marketing teams.

Job Detail

  • Type:
    Full Time/Permanent
  • Shift:
    First Shift (Day)
  • Positions:
    2
  • Gender:
    No Preference
  • Degree:
    Graduation, Post-Graduation
  • Education:
    MBA, PGDM
  • Industry:
    Real Estate

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