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Job Description: Digital Marketing Manager -Meta & PPC Lead Generation (Mumbai
Real Estate -Channel Partner Firm)
A dynamic channel partner firm specialising in Mumbai real estate, with a focus on
luxury properties, affordable housing, commercial spaces]. We are seeking a highly skilled
Digital Marketing Manager to drive lead generation through Meta and PPC channels.
Job Responsibilities
Develop and execute Meta and PPC strategies: Craft and implement effective Meta
(Facebook, Instagram) and PPC (Google Ads, Bing Ads) campaigns aligned with the
company's business objectives to generate high-quality leads.
● Campaign management and optimization: Oversee the entire campaign
lifecycle, including keyword research, ad copy creation, bidding, targeting,
and landing page optimization. Continuously analyse campaign performance
metrics to identify opportunities for improvement and maximise ROI.
● Lead generation and qualification: Develop lead generation strategies to attract and
convert potential customers. Implement lead scoring and qualification processes to
prioritise high-quality leads for sales teams.
● Budget management: Effectively allocate and manage the digital marketing budget to
optimize campaign performance and achieve desired ROI.
Data analysis and reporting: Track and analyze campaign performance metrics to
measure ROI and provide actionable insights to improve campaign effectiveness.
● Stay updated on industry trends: Keep abreast of the latest trends, best practices,
and algorithm updates
● in Meta and PPC advertising to maintain a competitive edge.
Qualifications and Experience
● Proven track record of success in managing Meta and PPC campaigns, preferably
in the real estate industry.
Minimum of [4] years of experience in digital marketing with a strong focus on lead
generation.
● In-depth knowledge of Meta advertising platform (Facebook Ads, Instagram Ads)
and PPC platforms (Google Ads, Bing Ads).
● Strong analytical skills and ability to interpret data to drive performance
optimization. Excellent communication and interpersonal skills to
collaborate with cross-functional teams. Experience with CRM software
for lead management.
● Understanding of real estate market trends and customer behaviour.
Desired Skills
● Experience with A/B testing and conversion rate optimization(CRO).
● Knowledge of Google Analytics and other web analytics tools.
● Experience with bid management tools and automation platforms.
● If you are a data-driven digital marketing professional with a passion for lead
generation and a proven track record of success, we encourage you to apply.
Note: This job description focuses specifically on Meta and PPC channels for lead
generation.You can add additional responsibilities or qualifications based on your
company's specific needs, such as social media management, content marketing,
or email marketing.
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