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1. Performance Marketing & Lead Generation
• Own paid campaigns end-to-end across Meta, Google, and property portals for upcoming launches — strategy, budgets, creatives, and optimization.
• Drive cost per lead and cost per site visit down every quarter — build landing pages, test creatives weekly, and kill what doesn’t convert.
• Close the loop with the sales team: track which campaigns produce leads that actually visit and book, and feed that back into targeting.
• Build, lead, and review the marketing team — set individual targets, run weekly performance reviews, and manage agencies and media vendors on clear deliverables.
2. Social Media & Brand Presence
• Run our presence across Instagram, YouTube, and LinkedIn — content calendar, reels, project walkthroughs, and launch announcements.
• Build content that makes NCR investors and homebuyers stop scrolling — project progress, market insight, and brand storytelling in the right mix.
• Grow and engage the community that matters to our business: investors, channel partners, and brokers who move NCR real estate.
• Keep brand voice and visual identity consistent across every touchpoint — hoardings to stories.
3. Mall Footfall & On-Ground Activation
• Own the footfall number for company — build the monthly calendar of events, promotions, and activations that bring people in.
• Partner with retailers, brands, and local communities for co-marketing — weekend events, festival campaigns, school and RWA tie-ups.
• Connect digital to physical: geo-targeted campaigns, influencer walk-throughs, and offers that convert online reach into mall visits.
• Measure everything — footfall by day and event, campaign attribution, and cost per visitor — and report it straight to leadership.
WHO WE'RE LOOKING FOR
We care about how you think. Titles and brand names on your resume matter less than whether you’ve actually moved numbers. Here’s what we’re screening for:
• ROI obsession: You treat ad spend like it’s your own money. You talk in cost per lead, cost per site visit, and cost per footfall — not impressions and reach.
• Full-funnel thinking: You can trace a Meta ad to a site visit to a booking, and you design campaigns backwards from the sale, not forwards from the creative.
• Team leadership: You’ve built and run marketing teams — set clear targets, run honest weekly reviews, coach people up, and make the hard calls when someone isn’t delivering. Your team always knows what they’re accountable for.
• On-ground energy: You’re as comfortable walking a mall on a Saturday evening counting footfall as you are inside an ads dashboard on Monday morning — and you take your team with you.
• Ownership without hand-holding: You build systems, delegate real responsibility, stay calm when launch weeks get chaotic, and bring leadership answers — not a list of things you’re waiting on.
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