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Key Responsibilities
- Develop and execute PR & brand communication roadmap
- Build relationships with architecture/workplace/CRE/PMC/trade media
- Craft narratives across projects, capabilities, culture, leadership
- Create case studies, credentials, capability decks
- Own LinkedIn + digital presence (calendar + storytelling)
- Lead awards, events, exhibitions, thought leadership
- Coordinate photography, videography, site shoots
- Strengthen employer brand + talent marketing
- Collaborate with PR/digital agencies
- Track analytics & competitive benchmarking
Technical Skills
- Brand strategy & messaging - PR pitching & media relations
- Case study & long-form storytelling
- LinkedIn & digital comms
- Awards & credentials
- Adobe Suite / Canva / PPT
- Photography direction
- Analytics & insight tools
Behavioral Competencies
- Narrative thinking
- Influence
- Collaboration
- Ownership
- Commercial awareness
- Attention to detail
- Speed
KPIs / Success Metrics
- Media coverage + trade visibility
- LinkedIn engagement quality
- Brand coherence & consistency
- Case study & content creation velocity
- Awards & platform presence
- Employer brand traction
- BD credibility lift
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